Some of the most watched campaigns in Central Jersey this season are Assemblywoman Linda Greenstein's race for Senate, Congressman Rush Holt's re-election in CD12 and Hamilton Council race of Joe Santo.
This weekend, volunteers across CD12 and LD14 fanned out across the various communities to talk directly to voters about the importance of electing these three Dems on November 2nd. These aren't your paid canvassers of years past.
Following the Obama for America model, they are using volunteers within the communities to reach out directly to voters. As a 2004 Yale study revealed, these kind of personalized door-to-door contacts are the most successful and cost effective ways to get a campaign message across.
Greenstein volunteers prepare to canvass in LD14 at the Hamilton HQ on Route 33
At 10am Saturday morning, the Greenstein and Santo HQ’s campaign staff provided lists of voters, scripts of questions to ask, and maps of the streets to be canvassed. Volunteers included a mix of students (Rider, Rutgers, South Brunswick High School to name a few), teachers, state workers, Democratic committee people and a few first time political volunteers. Of course donuts and coffee were also provided to help fuel them on their way, and bottled water to keep them hydrated on the campaign trail.