Tag Archive: 2009

People and Things that should disappear from New Jersey in 2010

I’m liking this list. Thanks, tabbycat. Hey, Blue Jersey, what’s on your list of stuff that needs to go bye-bye? – – promoted from the diaries by Rosi

As 2009 comes to a close, it’s the time to make lists reflecting the year that was and what the New Year should bring.  In the “out with the old, in with the new” spirit, here’s 10 people/things that were prominent in New Jersey in 2009 that I think should be swept out when the ball drops tonight.  

1) Chris Christie— Will this happen?  Unfortunately, no.  But a girl can dream can’t she?  I worked very hard this election season on Jon Corzine’s campaign partially because the thought of Christie administration scared me.  I saw Chris Christie and had visions of George W. Bush and Karl Rove and it made me work even harder for Corzine.   Now as he’s Governor-elect, my best hope is that he’s not as bad as I envisioned during the campaign.   That and hoping that Cory Booker’s political career remains scandal-free and he’s ready for Trenton in 2013.  

2) Jennifer Beck – As a volunteer for Garden State Equality for much of 2009, we were targeting State Senator Jennifer Beck (R-Monmouth).  I truly thought that she could be one of the Republicans to forget the party line and stand up and do her job, which is to vote on behalf of her constituents, who overwhelmingly favor marriage equality.  During the Senate judiciary committee hearing on marriage equality, Beck remained silent the whole time, while staring at her cell phone.  She personally supports marriage equality as do her constituents, but she voted no on the bill.  Rumor has it that she has much higher political ambitions than state senator (such as challenging Frank Pallone for his congressional seat or becoming a member of the Christie administration), and most likely voting with her heart and against her party’s interest will harm those political ambitions, particularly after the Republicans came out with a purity test for candidates.

3) Reality TV shows that trash New Jersey’s Reputation-— Even though I am not a fan of reality TV, two shows of 2009 did more harm than good to the state of New Jersey. (I will also admit that I have never watched either show.)  MTV’s “Jersey Shore” and Bravo’s “The Real Housewives of New Jersey” did nothing positive for New Jersey, portraying New Jerseyans as loud, obnoxious, and spoiled.  This is not true for most New Jerseyans I know, and we deserve better.  

4) Political Corruption— During the summer of 2009, the New Jersey news was plagued by a corruption scandal that sent a total of 44 politicians and rabbis to jail for corruption and money laundering.  New Jersey already had a reputation as “The Soprano State” and this just made our image to the country worse.  

5) Gerald Cardinale— I never knew much about this guy until I watched the Senate Judiciary Committee hearings on marriage equality.  Some of the things that Senator Caridnale (R-Bergen) said were just vile and disgusting, and frankly I thought New Jersey was above those juvenile comments such as comparing marriage equality to polygamy.  I guess bigotry comes in all shapes and forms, and in New Jersey its form is a dentist from Bergen County.

6) Lou Dobbs-While nobody knows the real reason why the CNN host resigned from his job, rumor has it that he has political ambitions-to challenge New Jersey Senator Robert Menendez in 2012.  Lou Dobbs has a history of racism (particularly against Latinos), and I find it very ironic that he wants to challenge the lone Latino in the Senate.  Hopefully this is just speculation, and New Jersey will not have to deal with politician Lou Dobbs.  

7) The National Organization for Marriage-Unfortunately this group is headquartered in New Jersey, and until recently they spent most of their focus out of state.  However now that the battle for marriage equality is in full swing here in NJ, they’re running the same vile ads that they’ve run in other states.   The bottom line is that eventually they’re going to eventually be fighting a losing battle as there’s a huge generation gap when it comes to supporting marriage equality.  The younger generation overwhelmingly supports it, and sees that if the gay couple down the street gets married, it has no effect on them whatsoever.  

8) The New Jersey Democratic Party machine— I am writing this as a loyal New Jersey Democrat.  I’ve been a foot soldier for the party in the last two elections, and we were handed a huge defeat in November.  This does not have to be a trend.  Blue Jersey has a wonderful thread about what the next New Jersey Democratic Party should do filled with strategies on how to engage voters, increase turnout, and get more people excited about politics.

9) Corporate Money’s Influence in politics-With the whole debate on health care reform that summed up 2009, the  influence of the health industry’s money showed up in previously unknown politicians who were key in authoring legislation on healthcare reform (such as Max Baucus of Montana).  When it came to change a few things regarding the pharmaceutical industry (allowing the government to negotiate with Big Pharma for lower drug prices and allowing importation of lower priced drugs from countries like Canada), both Robert Menendez and Frank Lautenberg voted on behalf of Big Pharma instead of the people of New Jersey.  I get that New Jersey’s home to several of the pharmaceutical companies, but I also think that the American people should have access to lower drug prices the same way the rest of the world does.  

10) Voter Apathy– One of the things that drives me crazy (especially after working on Corzine’s campaign) is that many voters feel that not liking a politician on the top of the ticket is reason to stay home on Election Day.  This was especially true for younger and minority voters who were so excited about voting for President Obama last year (many were first-time voters in 2008).  There’s not always going to be a candidate like President Obama on the ticket in every election, but that is no reason to stay home.  I was raised to believe that voting is my civic duty, and that if I stayed home on Election Day, I lost my right to complain about anything politically related for the duration of the politician’s term.  I wish more people shared my sense of civic responsibility.  2010 will be a tough election in New Jersey for turnout as there is no statewide race, and the House is at the top of the ticket.  I hope that New Jersey Democrats prove everyone wrong like they could not do in 2009.

Just as in 2009, mammograms could play a prominent role in 2010 elections

It appears that people paid attention to the strategy of the Corzine campaign when it came to the issue of mammograms. From Politico:

With women’s health issues increasingly at the forefront of the health care debate, pols have turned breast cancer into a potent campaign weapon. The volume in the war has ramped up in recent weeks after a government task force released findings – widely criticized by women’s groups – recommending that it was unnecessary for women under 50 to screen for breast cancer.

“It resonates with 52 percent of the electorate,” said Jennifer Duffy, a senior editor for the Cook Political Report. “You can get yourself in a good bit of trouble being on the wrong side of the issue.”

The focus on breast cancer signals a willingness on behalf of both parties to play political hardball on an issue typically outside the bounds of the campaign arena. While parties have clashed over abortion – another issue central to women’s health concerns – the heated political rhetoric surrounding mammograms, experts say, is beyond the norm.

They pointed to the use of the issue in our very own race for Governor last cycle:

As early as this fall, with two governor’s races up for grabs, Democrats had sought to turn the breast cancer issue against their Republican opponents. During the closing weeks of the New Jersey governor’s race, Gov. Jon Corzine launched a full-bore TV assault accusing GOP rival Chris Christie of backing a health care policy that would not guarantee mammography coverage for women – a move that, at least temporarily, put the Republican on the defensive.

“No wonder why the insurance industry backs Christie’s plan: Fewer mammograms. Bigger profits,” one Corzine TV ad declared.

For Corzine, locked in a tough race, the strategy was straightforward: move the dial among women – a group of traditionally Democratic-leaning voters whose support Corzine was struggling to secure.

“I think it was effective in New Jersey,” said Peter Woolley, executive director of the Farleigh Dickinson University Public Mind Poll, noting in the final month of the race Corzine jumped 6 percent among women on the question of whether he understood the needs of the average voter. “It clearly didn’t move him enough, but it did help him with white women.”

While it didn’t move things enough for the Governor, there are additional factors that contributed to that. It remains to be seen whether the issue will have an impact in closer races where those additional problems that faced Corzine aren’t in play. Either way, it appears mammograms are the latest political weapon.

How Christie won: Urban and Northern New Jersey

Here is my next and last post in analyzing county by county why Christie beat Corzine in New Jersey. Here is my first post: http://bluejersey.com/diary/13…

Here is the link to the 2008 election results (red is Democratic and blue is Republican)http://http//uselectionatlas.org/RESULTS/

Here is the link to the 2009 election results: http://http//uselectionatlas.o…

Here is the link for New Jersey demographics by county: http://http//quickfacts.census…

You can also find this post and more election analysis on my blog http://frogandturtle.blogspot….

Urban New Jersey

This area contains Union, Essex and Hudson Counties. Christie underperformed the most in this part of the state with Corzine winning it almost 2-1. This was no surprise because Urban New Jersey is by far the most Democratic part of the state. It is minority majority and mostly resembles a city instead of suburbs. Christie also was unable to make large inroads here. In Hudson County where Obama won 73%-26%, Corzine won 69%-27% which only shows a decrease in the Democratic margin by 5 points, the smallest decrease of any county in New Jersey from 2008 to 2009. Hudson County is 35% White, one of the smallest percentages in New Jersey. Christie had a difficult time making inroads among minority voters. The main reason for Christie’s small increase is that Corzine lives in Hoboken, a really nice town in Hudson County where many transplants from Manhattan live. Corzine’s proximity was a large factor in Hudson County. Since Christie had a difficult time winning minority voters, it appears that Republicans can still win in New Jersey without having to make inroads among minorities if they want to win. Essex County which contains heavily Democratic Newark voted 67%-28% for Corzine while Obama won there 76%-23%. This shows a 14 point decrease in the Democratic margin, only 5 points below the statewide decrease of 19 points. Even though Corzine appeared to hold minorities, there are many independent high income white voters in the western part of Essex County that trended heavily toward Christie, causing the Democratic margin in Essex County to shrink. Union County is where Christie performed the best, decreasing Obama’s 28 point margin to an eight point margin for Corzine. While Union County contains Elizabeth and Plainfield, two cities with large minority populations, Union County is basically Somerset County in the west with heavily white and high income Westfield and Summit. In my post about what to watch for in the New Jersey gubernatorial race, I said Corzine had to win Union County but ten points or more and unfortunately, he did not. Overall, Corzine did very well in Urban New Jersey by preventing Christie from making large inroads among minorities.

Northern New Jersey

Except for Passaic and Bergen Counties, Christie did very well here. He pulled a combined margin of about 30,000 votes out of Sussex and Warren Counties, even though Daggett did very well in them winning 9% and 10% of the vote there. Christie won his home county, Morris by 28 points and its residents are mostly high income white voters. The trend towards Christie over 2008 was 19 points, the same as the overall trend towards him in New Jersey. The reason for the trend not being too sharp in Morris County is party due to Daggett’s strong 8% of the vote here and that Christie appeared to spend more time campaigning on the Shore than here. Passaic County is a different story where Corzine won 51%-44% and Obama won there by 22 points. Passaic County is a mixture of Hispanic immigrants in the city of Paterson and high income white voters in the suburbs along with some working class white voters. The Hispanics probably kept Passaic County from trending too far to the right but it appears that Christie did very well with white voters and Corzine failed to excite the base enough. Corzine won Bergen County by 3 points, only a 6 point decrease from Obama’s 9 point win. Corzine was definitely helped by his running mate Loretta Weinberg who has held political office in Bergen County for more than 20 years. Bergen County is full of high income white voters and if Weinberg were not on the ballot, Christie would probably win Bergen County by about 7 points. Weinberg was not perfect because she was unpopular with party bosses which probably contributed to low turnout in Democratic areas. Also, Corzine’s close proximity in Hudson County may have swayed a few voters.

So overall, what happened to make Corzine lose? On the issues, people swayed towards Christie not because he was a fantastic candidate. People believed Corzine was an ineffective Governor who caused the New Jersey economy to sour while Corzine still had money. Also, Corzine made the mistake of not appeasing the New Jersey Democratic Party. If he had chosen a popular party official as his running mate instead of Weinberg who was unpopular with the party, Corzine may have been able to boost turnout enough to offset Christie’s margins. A good person for running mate would be Richard Codey who was the New Jersey Senate President. He was active Governor in 2005 and he is extremely popular with New Jersey’s Democratic Party. The turnout levels in Democratic counties was about 50%-60% of the 2008 Presidential election turnout while turnout in Republican counties was closer to 66%. Christie on his part excited the base because he portrayed himself as one of the voters on the Shore or in the high income suburbs. He also took independents by highlighting New Jersey’s poor economy. The main reason though is that Christie swept the high income voters who trended towards the Democrats in the 1990’s because the Republicans were too socially Conservative. Now that the Republicans are downplaying their social Conservatism and highlighting the poor economy, they are able to win in the Northeast suburbs again. Christie campaigned on lowering taxes which usually resonates with the high income suburban white voter. The party not in the white house has won New Jersey’s Governorship since 1981 so this may not be the start of a trend. If Democrats want to prevent Republicans from winning in New Jersey, Democrats have to excite the base while also reaching out to the white high income socially moderate but economically Conservative suburban voter.

How Christie Won: Southern and Central New Jersey

 In this diary, I will look at each county’s results and either explain why Christie or Corzine won x % of the vote there, how that county’s result contributed to the final results and/or what these results mean for the county’s future voting habits.

First, some information about New Jersey statewide and some helpful links:

It was a pretty sad result when Christie beat Corzine 49%-45% with Daggett winning most of the remaining 6%. It looks like Charlie Brown finally kicked the football in New Jersey. Corzine also learned that running ads criticizing your opponent’s weight does NOT gain voters and that the candidate who campaigns on lower taxes does well with upper income white independents. On average, Corzine won 12 points less than Obama and the margin between 2008 and 2009 shifted towards the Republicans by 19 points. Corzine did not lose much ground among minority voters but Obama performed much better among independent white voters.  My next diary, this time analyzing Urban and Northern New Jersey should be up soon. The counties I designated for each region are Burlington, Ocean Counties and all the counties south of them for Southern New Jersey. The counties in Central NJ are Monmouth, Mercer, Hunterdon, Somerset and Middlesex. I will make many references to my post called “what to watch for during election night” which I posted a week and a half before November 3rd (when Daggett was polling in the teens) so I highly recommend reading it first. The link is here:


: http://uselectionatlas.org/RES…

This other link is for Presidential election results in 2008. Once you click the link, go to the icon choose another office, select gubernatorial races, select a year and you should find yourself a map. Yes, the maps here have red for Democrats and blue for Republicans.


this is for New Jersey’s demographic data. Click on a county and you will find the data for each county.

Southern New Jersey

In my post on what to watch for on election night, I said that even if Corzine barely won, he should still lose Southern New Jersey. Corzine lost and he definitely lost Southern New Jersey. Camden County is the most urban county in Southern New Jersey and Obama won 67% of the vote there in 2008. I said that Corzine needed to win by at least 15 points to win. Corzine barely missed, winning by 14 points. This explains that Christie was able to win white middle class independents but Christie lost Camden County because of heavily Democratic Camden City and its close suburbs. In my last post, I said that if Corzine won Gloucester County, he was successful with winning white voters in Camden County. Christie won Gloucester County by three points so Christie’s success among the Camden County suburban voter was widespread. Gloucester County has the same demographics as Camden County without the inner city. I found heavily white and rural Salem County’s result unexpected. Christie won by six points and since the county narrowly voted for Obama, I would have expected a larger Christie win. The answer to this question could be that Daggett peeled away enough Christie voters to narrow the margin. Daggett won 10% of the vote in Salem.

Another interesting result is Cape May County where Obama won 45% of the vote but Corzine won 38%, higher than counties with similar counties on the Jersey Shore. This could be because Kim Guadango, Christie’s running mate helped him in Monmouth and Ocean Counties further north but not at Cape May. Corzine won Cumberland County 50%-42% winning ten points less than Obama. I expected a smaller drop here due to large numbers of minority voters.

As in past elections, Atlantic County was the complete bellwether in the race as it was in 2000, 2004, 2005 and 2008. Christie won 49% of the vote and only 0.05% less than his statewide average, 48.75%. Atlantic County’s population is 61% White, one point less than New Jersey’s 62% White population. Atlantic County culturally may be closer to Las Vegas on the beach than the rest of New Jersey but Atlantic County has a close proportion to the rest of New Jersey of urban, suburban and rural areas. Ocean County just to Atlantic County’s north voted for Christie by 38 points and the increase over McCain’s margin in 2008 was only a bit above the average increase. The important point is the turnout which is about 2/3 the level of 2008, showing that Christie was able to turn out the base. Another important county was Burlington County which usually votes 1-2 points more Democratic than New Jersey and has similar demographics to Camden County. Christie won Burlington County by two points showing his narrow margin among the demographic of southwestern New Jersey white voters. Overall, Southern New Jersey voted similar to what I expected.

Central New Jersey:

Christie received large margins here, losing only one county. Christie lost Mercer County which contains heavily Democratic Trenton by only 16 points, 19 points less than Obama. Most of the voting was polarized with Christie gaining more than average over McCain while Christie gained less in heavily Democratic areas. Mercer County was a different story because even though it was a base county, the base did not turn out and Christie made inroads among the white voters here. In Monmouth County on the Shore, Christie’s running Kim Guadango who is from Monmouth County definitely helped him there. Obama lost Monmouth County by three points even though it is an upper class county that is 77% White. Christie won by 31 points, improving over McCain’s margin by 28 points. The large increase is probably due to not only Guadango but also that Daggett was unable to garner enough votes. He won only 6% of the vote and I expected the Shore would be a strong area for Daggett. If Daggett stayed strong and won somewhere around 15% of the vote, he probably would have reduced Christie 64,000 vote margin in Monmouth County by about 15,000. Another reason for Monmouth County’s strong Christie result is that the suburban white voters in New York/New Jersey are trending towards the Republicans. As long as the Republicans stay away from cultural issues, they can start winning these voters again. Also, 9/11 was a factor for voters in Monmouth County which lost many residents due to the attack. If Democrats want to win a majority of white suburban voters in New York/New Jersey, they need to clearly highlight how they will save those voters’ jobs or create some for them but it will be hard to gain voters who vote Republican because of 9/11.

Moving onto Hunterdon County, Christie won there by 40 points, 27 points higher than McCain’s 13 point margin. Hunterdon County has wealthy independents and the large shift towards Christie is probably because Obama over performed with wealthy independents and they are reverting back to their normal voting patterns. Also, many of the wealthy voters may have trusted Wall Street but felt betrayed because they believed a former Wall Street corporate executive could not fix their economy. Somerset County is less Republican but contains many of the same voters as Hunterdon County. When I saw the Middlesex County result, I was pretty shocked. Obama won there by 22 points but Christie won by three. Middlesex County was not extremely white; its population was 53% White. Most of the minorities were Hispanic or Asians but Christie did not appear to make inroads among Hispajnics. His website did not even have a Spanish version while Corzine’s did. My explanation would be that Corzine failed to turn out the base and Christie did extremely well with white independents. Another possibility is that Christie made inroads among some moderate Asian groups.

Overall, in Southern and Central New Jersey, Christie and Guandango’s homes helped them win voters while sweeping independents and preventing Corzine from turning out his base.  

Lowest turnout on record, but most voters since 1997

The Divison of Elections certified the official voter turnout numbers the other day and we set a record:

Turnout was 46.9% – the lowest on record for a gubernatorial election, down from 48.5% in 2005 and 49.3% in 2001, the only other times less than half of registered voters turned out at the polls.

Looked at another way, though, the turnout of 2,451,704 voters was the most for a governor’s race since 1997 and marked a 105,000 voter increase over the election four years ago.

The percentage turnout is affected by the presidential election registration surge typically seen every four years, which was particularly large in 2008. There were 390,000 more registered voters in 2009 than four years – and it’s likely that a goodly number were interested in the race for the White House but less jazzed about the run for Drumthwacket.

Here’s a link to the official results. The Christie/Guadagno ticket received 1,174,445 votes compared to 1,087,731 votes for Corzine/Weinberg.

Taking the wrong message away from the election

The Asbury Park Press takes a look at how the election has colored the debate over Marriage Equality for our Legislators:

A poll released last week showed that New Jerseyans narrowly support gay marriage.

But enthusiasm for the bill has waned since Christie, a social conservative, beat Corzine by 100,000 votes on Nov. 3. The election was widely viewed as a referendum on high property taxes, strangling state debt and continued unemployment…

So what is the message that our Legislators take away from this loss as the logical reaction next step:

…making some lawmakers skittish about taking on a potentially divisive issue like marriage equality.

No wonder our state is in trouble. Talk about taking the wrong message away from the election. Rather than addressing the real reasons for defeat, some believe it’s time for retreat on a civil rights issue central to the party’s progressive appeal.  Instead of offering real solutions to our mounting problems, Democrats in the Legislature leave all of us – gay and straight alike – holding the bag.

RGA raised and contributed $7.3 million to Christie’s campaign

I know that the RGA ran plenty of ads against Jon Corzine because they were all over my television during the campaign, but now we know just how much those ads cost to air:

Led by Mr. Barbour, the RGA raised and contributed $7.3 million to the campaign of New Jersey candidate Chris Christie, allowing him to put up enough TV advertising to hold off both a late-surging Gov. Jon Corzine, the Democratic incumbent, and independent Chris Daggett. The result for the crime-busting former U.S. attorney, Mr. Christie, was a big victory in a state won easily by Barack Obama just a year earlier.

And as a result of that win, they made him one of the guests of honor at the annual conference this week:


I have to ask, where did they find that picture of our new Governor? It looks like something the Corzine campaign would have used in one of their ads. For $7.3 million, couldn’t they do just a little bit better? It’ll be interesting to see how that compares with what labor spent on the election.

Chris Christie’s Pollster on the polls

Adam Geller, who polled for Chris Christie, has written a great analysis of the 2009 New Jersey polls for pollster.com. I really think you should read it if you had any interest in following the campaign here. Let me just highlight the parts I found most interesting.

Before the election, we discussed how the robotic (IRV) polls consistently showed a Christie lead while the human interview polls often showed a tied race or a Corzine lead. The election results obviously make the IRV polls look great. That’s worth remembering on its own since we often hear that they’re a new methodology that is not reliable. Well, that piece of folk wisdom is wrong. So what does Geller have to say about it? He acknowledges the issue but says it is a matter of other choices made the pollster rather than the humans. I wonder. I get the impression he is going to great lengths avoiding the conclusion that the IRV polls are better.  

He argues that public polls should report their partisan spread and that they oversampled non-voters. He discusses the huge problem of the undeclared voters. He cautions that some pollsters (Carville, cough, cough, Shaftan, cough) may have an agenda. I think all of that is straightforward and we at least touched on these issues during the campaign.

What was new to me was his criticism of “random digit dialing” (RDD), where the pollster dials random digits, to make up random phone numbers, and then reach random potential voters. Here’s what he says:

In general, RDD methodology is a bad choice in New Jersey, if the goal is predictive accuracy.

In New Jersey, there are many undeclared voters (commonly but mistakenly referred to as Independents). These undeclared voters identify themselves as Republicans or Democrats – even though they are not registered that way. In our polls, we frequently showed a Democrat registration advantage that matched their actual registration advantage – but when it came to partisan ID, the spread was more like a six point Democrat advantage. By using a voter list, we knew how a respondent was registered – and by seeing how they ID’ed themselves, we gained insight into the relative behavioral trends of undeclared voters and even registered Democrats who were self identifying as Independents. Public pollsters who dialed RDD missed this. Partisan identification in New Jersey is not enough, if the goal is to “get it right.”

That makes a lot of sense to me. It must be more expensive and difficult to work from voter lists, but basing your turnout models on actual voters who really voted might work better. It also helps with this huge problem of people who think they are (say) Republicans but don’t register that way. We also know that the turnout model was critical just from what the public pollsters told us: that Christie had a huge lead (bigger than the win, by the way) with “definite” voters but the less likely voters brought Corzine closer.  

Of course, at the end of the day, we don’t know that Geller’s polls were any better, when we recall we’ve never seen his numbers and I read between the lines. He invokes “insight we gained” which is rather different than ‘results we measured’ and when you read the article critically you’ll notice there is no actual claim he did better. Still, I’d like to see what the public pollsters say about working off of voter lists instead of random digits. There doesn’t seem to be much doubt that polling in New Jersey is more difficult than in some other states.

West Paterson loses out to Woodland Park by 29 votes

What’s in a name? One of the races we didn’t talk about following the election last week was the vote over the naming of Woodland Park/West Paterson:

Robert DeBlock, chairman of the Committee to Save West Paterson, congratulated the Committee to Keep Woodland Park on its campaign to keep the borough’s name, which culminated Tuesday when residents rejected changing the borough’s name back to West Paterson by a vote of 2,226 to 2,197 – a 29-vote margin. Those totals include polling numbers as well as mail-in ballots.

“If the numbers hold – and that remains to be seen – in my mind, this debate that has spanned three decades has come to a conclusion,” DeBlock said during the meeting’s public comment portion.

DeBlock said it was time for borough residents – who were divided over the name change – to unite and support the town name.

The towns name was changed to Woodland Park just last year and faced a challenge almost immediately. But not everyone was willing to accept the results and name:

Nonetheless, borough resident Chris Laskowich said he planned to collect signatures for another petition to challenge the Woodland Park name.

“This isn’t going away,” he said.

So while they finish counting the provisional ballots and residents decide what they want to do next, for the time being it appears they will be sticking with Woodland Park and now they have to do the work of making the changes, some of which are costly:

Among the more costly items to change over will be police badges, though the total cost isn’t clear yet, said Borough Administrator Kevin Galland. The badges were never changed to “Woodland Park” after last year’s referendum.

The borough will continue to use envelopes with “West Paterson” in the address until they run out before ordering “Woodland Park” replacements. Name change or not, some borough infrastructure is scheduled for major maintenance, including the water tower emblazoned with “West Paterson,” which hasn’t been painted in 13 years.

That doesn’t even count the local businesses that have to change their advertisements, signage and collateral. Businesses had been waiting for the issue to be settled to make the changes.