Cross-posted with Marie Corfield. Promoted by Rosi.
In a previous post I compared the selling of PARCC to an as-seen-on-TV gizmo that promises to make your life perfect for only “3 easy payments of $19.95.” But unlike the Veg-O-Matic, frustrated, white suburban moms, and parents of all colors in all locales, have quickly discovered that the cost of the PARCC and its conjoined twin, CCSS, is anything but easy. They’re standing up and fighting back in droves. And that doesn’t sit well with the folks who market and sell this hokum. So, as Anthony Cody recently reported, somebody created an easy-to-use “How to Talk About Testing”
ad campaign guide complete with a cute little bunny rabbit graphic and a classroom-friendly layout and fonts. I guess they figure if they treat parents like second graders, all will be well.
I wonder how many “easy payments of $19.95” this cost? And who created it? And who it’s being sent to?