In the highly competitive CD12 Democratic primary, it’s Upendra Chivukula who is launching the first TV spot. Chivukula, in a tight 3-way primary with Asw Bonnie Watson Coleman and Sen. Linda Greenstein that also includes physicist Andrew Zwicker, will be up on cable TV with a buy campaign manager Henry de Koninck categorizes as six-figure.
The ad, called We Can’t Let It Happen Here, is dark and moody, mostly black-and-white, with a voice-over of the assemblyman discussing what it’s like in a country without social safety nets like Social Security, Medicare and a minimum wage, and with no equality for women. Both, he says, like the country he comes from (unnamed, but Chivukula was born in Nellore, India, got his Bachelor of Electrical Engineering degree in India and his Masters at City College of New York).
“I come from a country where, from the day you are born to the day you die, you are told your place.”
It’s an interesting focus, given that all three of the strongest Dems in the race could be classified as progressives for whom giving fellow Americans a leg up is a bedrock value, and whichever Dem that takes the primary likely wins the general. What do you think of the ad, Blue Jersey?
Below the fold, the websites for CD12 Dem primary candidates Chivukula, Greenstein, Watson Coleman and Zwicker.