Tag Archive: WNBC

How’s NJTV Doing?

NJTV, the only state-wide television network, rose out of the ashes of the highly-acclaimed state-funded New Jersey Network (NJN) in mid-2010. As a news junkie and amateur pundit, I’ve been a loyal watcher of NJTV’s 6 PM newscast.

Despite the fact that the level of funding for state-wide news has gone down significantly since the demise of NJN, I’m happy that the quality of the newscasts is getting better, albeit with much more room for improvement. Anchor Mike Schneider is an excellent interviewer and he usually presents a neutral tone on even the most contentious issues in Trenton. The extended interviews with New Jersey’s movers and shakers are something that no other outlet (except Blue Jersey) currently provides across the state. The network has invested in state-of-the-art equipment that enables it to report from remote sites over conventional telephone circuits, giving reporters the opportunity to go where the news happens. The major challenge that NJTV News faces is a small staff of reporters and technical people. With all that’s happening in the state, they can’t cover as much breaking news as they should.

Of course, the nightly newscast has to compete with other news outlets like the New York and Philadelphia commercial stations, the Internet, radio, and dead-tree newspapers. A recent poll conducted by Monmouth University reported that only 25% of the New Jerseyans they questioned had watched NJTV News in 2012, down from a high of 59% who had watched its predecessor, NJN, in 1999. But when Monmouth pollster Patrick Murray asked about the quality of the newscasts, the story was a bit different. “While there has been a significant drop in the visibility and brand identity of New Jersey’s public television outlet since the transfer to NJTV, the net impact on perceived quality has been negligible for most residents”, reported Murray.

The quality and quantity of the news reported on NJTV run rings around that of the commercial stations. Recently, researchers from Seton Hall University spent five weeks watching all of the local newscasts on NJTV and the highest-rated New York and Philadelphia commercial stations, WNBC and WPVI respectively. While NJTV devotes 81% of its 30-minute time slot to straight news, WPVI devotes only 50% and WNBC devotes a mere 42%. Also, 89% of the stories on NJTV were devoted to New Jersey news, while the numbers for WPVI and WNBC were 24% and 17%. The Seton Hall team also noted that the stories on the commercial stations emphasized crime, while NJTV’s coverage was more toward politics and government.

The reports from these two institutions are chock full of more statistics, but the bottom line is that despite Governor Christie’s evisceration of a New Jersey institution 18 months ago, and despite the fact that one of the Governor’s cheerleaders, Steve Adubato, is a principal in the new organization, the news division is improving. And while the ownership of the station is out of the state’s hands, the state still holds the broadcast licenses. So let’s keep NJTV’s feet to the fire – give credit when deserved, and speak out loudly and forcefully when we think it’s falling behind its mission to serve the citizens of New Jersey.

Below the fold: Nostalgia. The sign-off of NJN with Jim Hooker and Michael Aron