Tag Archive: myspace

Engaging your supporters through technology

I’m a big fan of campaigns embracing new technologies to help perform traditional campaign functions. In today’s campaign world, it’s about more than just putting up a website.   A contest for an ad is nothing new, but getting notified of a blogad contest by email through the Adler campaign’s facebook group is certainly a concept that can be successfully replicated…

Do you ever see ads on websites, and think that you would do a better job at designing them? If so, enter the contest to design the first BlogAd for the Adler for Congress team!

To me, this is a great idea.  As a campaign, you engage your supporters, support the netroots and encourage people to focus on how they can better elect the candidate to office without making the reader suffer through a press release to do it.  It doesn’t just have to be this idea with this platform. Campaigns can capitalize on other social networking platforms to reinforce the general campaign message in front of a different potential audience.  

It’s important to note that while technology will not replace traditional campaign tactics such as door knocking and phone calls, it certainly can assist and enhance those efforts.  Technology can amplify the campaigns message across many mediums before numerous audiences.  It’s another tool at your disposal to help get the job done.

In the recent diaries, you can see a video blog diary by candidate Tom Wyka utilizing the youtube platform so that people who are lazy like me and don’t want to read a complete message all of the time can click play to watch a video of him giving a clear explanation of money in politics.

The Stender for Congress campaign has a facebook group.

The Andrews for senate campaign has capitalized on the skills of Jay Lassiter and a handy dandy youtube account to incorporate videoblogging giving us a behind the scenes look at a campaign for Senate along with having a facebook group.  I’ve gotten emails about their latest videos and last week I got a message through the facebook group inviting supporters to the filming of a TV commercial.  The Lautenberg re-election campaign also utilizes a facebook page allowing people to join and show their support.

The Shulman and Abate campaigns in NJ-5 are utilizing their You Tube accounts to post ads.  Shulman went on the air with his 1st TV ad which is also loaded on their Youtube page and the Abate campaign was able to post an ad from their Youtube page in the same thread.

Many candidates have attempted to engage the netroots through posts here on BlueJersey and other national blogs.  We thank them for that and encourage them to come back frequently to continue the conversation.  BlueJersey is also engaging people with technology, so feel free to follow us on Twittter and join our myspace or facebook groups.

I hope more campaigns will follow the lead of these candidates and Blue Jersey by continuing to engage technology as a tool to help enhance the great work they are already doing.    

News Round-up, Wednesday, May 31, 2006

  • Assemblyman Jim Whelan and the American Cancer Society will kick off an effort tonight to ban smoking in casinos.
  • A study concluded that Governor Corzine’s proposal to insure 50,000 kids in the state will actually cost two to three times what he had predicted.
  • There will be no water tax.
  • Ocean Township sixth graders might have same-sex classes next year. The rationale? Principal Scott Read: “A lot of schools do it in different states because of the discipline issue. That’s not really our main focus. We want to see if it will improve test scores.”
  • Fewer tolls and high-speed EZ-pass lanes on the Parkway seem to be improving traffic flow.
  • Former Hazlet mayor Paul Coughline is the latest to plead guilty to bribery in an FBI operation that snagged 13 Monmouth County officials last year.
  • Through GPS technology, a sex offender was caught violating Megan’s Law, which requires that authorities be notified when they move to a new address.
  • The September 2nd Rutgers football season opening game against North Carolina will be nationally televised on ABC.
  • Verizon has no explanation yet for yesterday’s network outage from 7:30 – 11:30pm last night.
  • The cause of a train derailment in Paterson last night is still being investigated. A business was damaged and natural gas line ruptured, but no injuries were reported.
  • New Jersey asparagus farmers are hopeful that high gas prices will give them a leg up against west coast competitors, but no luck so far.
  • Blue Jersey has a MySpace page. If you’ve got an account, add us to your friends list.