Doug Forrester was down in every poll before the election, and in a desperate move to try to get ahead (or rather, drag Corzine down to his level), he launched an attack ad on Jon Corzine using the words of his ex-wife. Joanne Corzine’s statements against her husband first appeard in the New York Post and were later repeated in other newspapers. According to a Star-Ledger/Eagleton-Rutgers poll out today, for the 19% of voters who had read and were influenced by her comments, “Forrester did slightly better than Corzine”.
But that wasn’t enough for Forrester. He chose to drag Corzine’s personal life into everyone’s living rooms by repeating Joanne’s words in a 15 second television commercial. Bad move:
Forresterâ€™s use of some of Joanne Corzineâ€™s comments in a campaign ad, however, appeared to have backfired. Of the 25 percent who said the ad affected their vote choice, 78 percent voted for Corzine and 18 percent voted for Forrester.
Wow. If that’s not proof that people are sick of personal, slimy attacks, I don’t know what is. Unfortunately for Forrester, he didn’t have time to run this sleazy ad by a focus group to see if it would fly. The New Jersey electorate provided for the biggest focus group he could have hoped for, and their response was nothing short of a definitive two thumbs down.