Think Equal Launches

by: JRB

Tue Dec 05, 2006 at 06:31:16 PM EST

Hey everyone. I'm eager to start posting again after being away for a while. You see, I've been working on Blue Jersey's latest, ambitious project, "Think Equal." Yesterday, I mentioned on the Huffington Post that Blue Jersey would do what New Jersey's state legislature and government refused to: educate the public on the legal and real world differences between civil unions and marriage. Today, Blue Jersey announced the launch of "Think Equal" - a series of shorts and a website that explains why we support marriage equality.

The Think Equal campaign was thought up when Juan and I discussed the different ways that we could use the internet to influence the legislature's decision on marriage and civil unions. The idea for doing video spots just came to us one day, and we developed a concept and wrote four scripts within a few hours. I then started cold-calling film professors and production companies, looking for help.

In the less than three weeks since, we've collaborated with a professional production crew, actors and musicians to help create these four short informational pieces. The shoot was yesterday, and it was hectic but successful. The four spots are parodies of the popular Mac and PC ads, where one character embodies a Mac, and the other a PC. The ads were produced on a budget of less than $4,500 - most of it coming from my own, very unemployed pocket. (Sorry, mom.)

In the first spot, "Think Equal," two women - one married, the other with a civil union - discuss some of their common legal benefits, and the uncommon ways in which their rights are enforced. See it at the website. Three more are to come, with new and interesting scenarios. (And they're funny, too!)

And of course, contact your legislators!

JRB :: Think Equal Launches

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Think Equal Launches | 3 comments

wonderful idea (0.00 / 0)

bravo, bluejersey bloggers! i agree that new jersey is ready for marriage equality, if only the legislature had the guts to enact it. where's corzine on this?

by: arbitropia @ Tue Dec 05, 2006 at 23:28:07 PM CST

by: you @ soon

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Think Equal (0.00 / 0)

Saw the commercial on politicsnj.com! Excellent!

See y'all in Trenton!!

Time for a full court press!

"The modern conservative is engaged in one of man's oldest exercises in moral philosophy; that is, the search for a superior moral justification for selfishness."
--John Kenneth Galbraith

by: Babs NJSD @ Tue Dec 05, 2006 at 23:34:19 PM CST

by: you @ soon

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hey babs.... (0.00 / 0)

...see you in the morning! this ad campaign has be thoroughly excited and energized again!

Jay_Lass on Twitter.

by: Jay Lassiter @ Wed Dec 06, 2006 at 13:05:25 PM CST

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