Google and Youtube launch "2010 Campaign toolkit"

by: Jason Springer

Fri Jun 04, 2010 at 12:45:00 PM EDT

The toolkits aim to provide political candidates with the resources to successfully use both YouTube and other Google products to engage constituents and citizens. On YouTube, campaigns will have access to features like a Politician channel (which allows campaigns to brand their channel and upload longer videos), Google Moderator, and analytics tool YouTube Insight. The toolkit also includes paid advertising campaigns, such as in-stream ads and Promoted Video. The Google toolkit shows how products in the Google Apps family like Docs and Gmail, can keep staff and volunteers connected.

We hope campaigns in both national and local contests will use these toolkits to engage and inform voters on important issues in 2010. As access to information online is increasingly important in elections, we're pleased to continue developing useful tools for voters and candidates.