"One Voice" - Corzine web ad a finalist for a Reed Award

by: Rosi Efthim

Wed Jan 13, 2010 at 07:34:50 PM EST

A web ad produced out of the Corzine campaign new media shop is a finalist in Campaigns & Elections Politics Magazine 2010 Reed Awards. The category? TV-Best Ad that Never Saw the Light of Day. The ad was shot by Corzine New Media Deputy Director Thomas Kelley, who also edited. Congratulations to Tom.

It's called Obama & Corzine - "One Voice". Considering all that went down, it's a little bit of a heartbreaker, isn't it?

Winners will be announced in an event in Washington January 29th. Judges for this year's competition include a stable of establishment political operatives and politicians along with some rising talent, including Mark McKinnon, Christine Pelosi, Mark Penn, Bill Schneider, Steve Scully, Bob Shrum, George Stephanopoulos, Chuck Todd, and New Jersey's Christine Todd Whitman. Maybe it will make her feel a little wistful, too.

Rosi Efthim :: "One Voice" - Corzine web ad a finalist for a Reed Award

Tags: Jon Corzine, New Media, Reed Award, (All Tags)

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"One Voice" - Corzine web ad a finalist for a Reed Award | 4 comments

Congrats to the Corzine new media team (4.00 / 1)

I enjoyed this ad when it was initially put out and it's great that they're being honored for the work.

by: Jason Springer @ Thu Jan 14, 2010 at 01:47:19 AM UTC

by: you @ soon

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A Bit Disingenuous (0.00 / 0)

it's a nice enough video, but isn't it a bit disingenuous for someone to have submitted this under a "TV" commercial which never saw the light of day. At 1:23 I don't see many spots that are allowed in at that length, and while its a very nice web ad it is also just that, a web ad.

Also did anyone else notice that that "Porn and Guns" mailer in Bergen was submitted in the mail category? gee whiz

by: Fielding Mellish @ Thu Jan 14, 2010 at 13:43:58 PM UTC

by: you @ soon

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What's wrong with web ads? (0.00 / 0)

You say that like you're referring to stinky cheese.

It's not a particularly snappy signature, but here's what I think we need in the next NJ Democratic State Chair.

by: Rosi Efthim @ Thu Jan 14, 2010 at 16:59:41 PM UTC

[ Parent ]

I love web ads (0.00 / 0)

and that's what this is, a web ad. so, why was it submitted as a "tv" ad that didn't see the light of day? that's not the category it should be in. there is a reason this never saw the light of day as a tv ad, and that is due to the fact that it is either 23 or 53 seconds longer than a television commercial and it was never formatted as such. it certainly is a nice enough web ad, that was never in question.

by: Fielding Mellish @ Thu Jan 14, 2010 at 20:45:20 PM UTC

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