Wed Jan 06, 2010 at 10:30:00 AM EST
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I've written a good deal about Newark Mayor Cory Booker's use of social media to communicate. He's once again getting coverage for being responsive using the medium:When Ravie Rave (@BigSixxRaven) tweeted at Cory Booker (@Corybooker) that her 65-year-old father needed help shoveling his driveway on New Year's Eve, the Newark mayor sprang into action.
Instead of waiting for the city's plows and salters to come by, Booker messaged Rave back, saying, "I will do it myself where does he live?"
Soon other followers of Booker's Twitter feed volunteered to help, and the mayor tweeted: Please @BigSixxRaven don't worry bout ur dad. Just talked 2 him & I'll get 2 his Driveway by noon. I've got salt, shovels & great volunteers Twenty minutes after the first tweet, Booker showed up at his door ready to clear the snow. And after they finished, they had another happy resident:"My daddy is a happy man," she wrote. "He took pictures of his Mayor shoveling his driveway! lol" Booker realizes he's not going to solve all of the city's problems online and it's not just that he's using twitter, it's that new media makes him more accessible to the residents. He's making sure they perform traditional functions of the city while using the medium to distribute and receive real time information about things that are going well and conversely, changes that need to be made.
The Daily Newarker notices an interesting stat on the power of social media as shown by this story. If you google "Booker Shovel", there are over 394,000 hits that show up. |
| Jason Springer :: Twitter gets your sidewalk shoveled in Newark and Booker some more good coverage |
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