We’ve been running the Think Equal ads all day. They’re the work of Jack Bohrer and Juan Melli, who wrote them and got them shot. They’re a take-off on Apple’s PC guy vs. Mac guy ads. Our blonde’s like Mac Guy. Everything’s easy breezy. Our brunette’s PC Guy. It’s all complicated, and the fact she’s got to constantly explain what a civil union is to other people, like in a bar, gets in her way.
This ad’s my favorite. The last one filmed in a very long day, the bartenders’ misunderstanding of her CU was improvised, and everybody’s laughter nearly ruined the shot. Juan makes a cameo appearance as one of the bar guys. I’ll post the last one late tonight.